Branding Proposal
Objective: Create a complete product line from concept to final product design.
Project included logo and label designs for four different flavors of lemonade under the Tart brand. Branding targeted 18-25 year olds and incorporated bright and inviting colors that represented the products fresh ingredients.
Sketches of several concepts exploring the use of typography and picture elements for the logo.
Final Logo
Full label view.
Label design for four different flavored lemonades in the product line.
Label and Beverage Carrier design for Peach flavored lemonade.
Provided creative direction during photo-shoot to ensure consistency with product presentation and brand voice, and that photos could be translated to both digital and print use.